Depth Charge

Depth Charge is a leading experience design strategy firm for medical device and life sciences organizations. We help makers of innovative products to better understand their customers, craft their strategies, and design their products and services.


Diagnostic + Strategic Phase

Customer interviews
Stakeholder interviews
Hueristic auditing
Competitive analysis
Pattern + gap analysis
Product + service visioning
Experience strategy
Product + service planning
Road mapping
Risk assessment

Execution Phases

Product Design
Interaction design + ideation
Software-Hardware integration
Rapid prototyping
Web, mobile + embedded software
Design Management
Process + capabilities auditing
Organizational design
Design socialization

Select Clients Full client list

GE logo
GE Healthcare’s customers expressed the need for a web-based, enterprise-wide, multi-modality imaging protocol management solution that would help them to ensure consistency of imaging protocols, decrease the risks to patients, and comply with industry accreditation requirements. In tandem with GE product leaders from MR, CT and X-Ray – and our colleagues at Futuredraft – we led a series of customer research and design sprints to explore concepts for an imaging protocol management solution. The product ideas were continually refined with input from GE’s customers and engineering teams and resulted in a high-fidelity prototype that GE could validate with its customers and internal teams for future development.
Facebook logo
We collaborated with Facebook to clarify its goals and approach for the launch version of its industry-changing Conversion Lift Measurement toolset, aka the controlled drug trial for testing the effectiveness of Facebook ads. Read the initial announcement at Wired.
University of Colorado Boulder logo
The Editorial Review Board of Diatoms of the United States –┬ápart of the Institute for Arctic and Alpine Research at the University of Colorado Boulder – needed help in exploring opportunities for future enhancement of its ever-evolving reference of freshwater diatoms. We conducted interviews to clarify the needs and pain points of users, concepted several ideas for new product features, and developed a roadmap for design and development based on the organization’s goals and user needs.
OPTI Medical logo
Along with our friends at Big Bang, we helped OPTI Medical Systems to radically re-envision the user experience of its flagship blood gas analyzer incorporating customer input. The product features a brand new industrial design and embedded touchscreen software.
Abbott Diabetes Care logo
We guided Abbott Diabetes Care in designing its FreeStyle Auto-Assist software that downloads and analyzes data from its blood glucose meters to help providers improve quality of care. And since Abbott valued our work so much (and patented it), we continued our relationship to explore, concept, and rapidly prototype the user experience for a comprehensive diabetes disease management system.